Roop & Co. | News

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12.02.11

Roop & Co. Takes Home

Two Gold PRSA

Cleveland Rocks Awards

10.10.11

Roop & Co. Marks 15th Anniversary

with Move to Cleveland’s

Historical Terminal Tower

06.13.11

Roop & Co. Wins

PRSA Bronze Anvil Award

06.21.10

Roop & Co. Paves the Way to Success

with Addition of Euclid Chemical

06.02.10

Roop & Co. Wins Four

IABC Vision Awards

	Digital Marketing Presentation to Help Aerospace Companies Soar CLEVELAND - February 1, 2010 - Ohio Aerospace Institute (OAI) industry roundtable members will learn how to make their digital marketing initiatives soar during a noon presentation at OAI by Roop & Co. Senior Vice President Brad Kostka on February 19, 2010. The program, titled Taking Off with Digital Marketing, will teach participants how to use their Web site and other digital properties to engage customers, build stronger relationships, measure results and, in turn, boost sales. The presentation will provide insight into Web analytics, search engine optimization, social media (including Facebook, Twitter, YouTube), content management systems, pay per click, e-newsletters and more. Kostka’s experience includes strategic, marketing, interactive, and crisis communication; media, investor and employee relations; and event planning and management. He counsels organizations ranging from global, publicly-traded corporations to local start-ups. Kostka is past president of the Greater Cleveland Chapters of the Public Relations Society of America and the International Association of Business Communicators. Kostka is also an adjunct professor at Baldwin-Wallace College where he teaches public relations and persuasion. The OAI Industry Member Roundtables connect members on topics of interest in the aerospace and defense industry. Expert presenters highlight emerging trends and stimulate discussion in support of the industry members’ business objectives. About Roop & Co. Roop & Co. is a high-end, high-value strategic communications agency providing public relations, investor relations and graphic design services for clients ranging from global NYSE-listed corporations to local start-up businesses. More information is available at www.roopco.com.

Digital Marketing Presentation to Help Aerospace Companies Soar

CLEVELAND - February 1, 2010 - Ohio Aerospace Institute (OAI) industry roundtable members will learn how to make their digital marketing initiatives soar during a noon presentation at OAI by Roop & Co. Senior Vice President Brad Kostka on February 19, 2010.

The program, titled Taking Off with Digital Marketing, will teach participants how to use their Web site and other digital properties to engage customers, build stronger relationships, measure results and, in turn, boost sales. The presentation will provide insight into Web analytics, search engine optimization, social media (including Facebook, Twitter, YouTube), content management systems, pay per click, e-newsletters and more.

Kostka’s experience includes strategic, marketing, interactive, and crisis communication; media, investor and employee relations; and event planning and management. He counsels organizations ranging from global, publicly-traded corporations to local start-ups. Kostka is past president of the Greater Cleveland Chapters of the Public Relations Society of America and the International Association of Business Communicators. Kostka is also an adjunct professor at Baldwin-Wallace College where he teaches public relations and persuasion.

Taking Off with Digital Marketing

The OAI Industry Member Roundtables connect members on topics of interest in the aerospace and defense industry. Expert presenters highlight emerging trends and stimulate discussion in support of the industry members’ business objectives.

About Roop & Co.

Roop & Co. is a high-end, high-value strategic communications agency providing public relations, investor relations and graphic design services for clients ranging from global NYSE-listed corporations to local start-up businesses. More information is available at www.roopco.com.