What are blogs?

Alternatively called ³web logs², blogs are regular, chronological publications of personal thoughts and web links. These online journals are hybrid diaries/guides.

What do blogs mean to communicators?

A blog is another communication channel ­ one that allows an organization to create dialogue and better understand its stakeholders and what they believe to be important. It¹s this knowledge and insight that can strengthen offline communications.

Communicators ought to look at blogs from three perspectives:

  1. Monitoring blogs that are important to their stakeholders to gain insight on developing markets or head off brewing crises
  2. Carefully pitching blogs run and read by stakeholders to earn their endorsement of your organzation’s offerings
  3. Managing blogs for your organization to create greater trust with your stakeholders

Resources

Interested in learning if blogs
are right for your organization?

When properly utilized, blogs can be a great communication tool. Roop & Co. can help you insert blogs into your overall communication strategy. Contact us if you’d like to learn how we can help your organization harness the power of blogs.